Privacy policy

Last updated October 31, 2026

Morrow is an alarm clock that wakes you up with a short spoken briefing of your day. To make it, Morrow uses a few things about you and only the parts of your day you allow. This page says exactly what, who helps, and when each thing is deleted.

Who we are

Morrow is made by Maximilian Kocherga. Questions about privacy, or anything else: hello@wakemorrow.com.

Morrow asks before it shares anything

When you first open Morrow, it makes a blank account for your iPhone so it can talk to its server. Nothing about you is in it. Then, right after you type your name and before anything you type or allow leaves your iPhone, Morrow shows a screen called "Before we start." It says:

"I write and voice your briefing with help from two AI companies, Anthropic and ElevenLabs. I share your name, your interests and only the parts of your day you let me see. Your exact location and your sleep never go to them or to Morrow's server, and nothing is sold."

"See exactly what's shared" on that screen opens a sheet called "What I share", with the full details:

"I make your briefing with help from two AI companies. Anthropic's Claude writes it, and ElevenLabs turns it into my voice."

"So I send them your first name and how to say it, your interests, and the parts of your day you let me see: the weather, your calendar events (titles, times and places), your reminders and how long your commute takes. If you pick Local news, I also send your city and region."

"Your exact location, your commute address and your sleep never go to Morrow's server, Anthropic or ElevenLabs. Nothing is sold or used for ads."

"You can turn off any part of your day in Settings, or delete your account anytime."

Morrow only goes on if you tap I agree. If you tap Not now, nothing you typed or allowed is sent, Morrow goes back to the start, and your name stays on your iPhone.

Your account

At the end of setup you tap Continue with Apple, and your blank account is linked to your Apple Account. Apple gives Morrow an ID for you. Morrow doesn't ask Apple for your email address or your name.

If your Apple Account already has a Morrow account, for example after you install Morrow again, Morrow signs you in to that account instead, and what you entered during this setup is deleted within about 30 days.

What iOS asks you

Calendar, Reminders, Location and Apple Health each have their own iOS popup, and you can say no to any of them. Weather and Commute share the location popup. These are Morrow's words in those popups:

• Calendar: "So I can tell you what's on your calendar each morning and show your plans in Morrow. Event titles, times and places go to Morrow's server, Anthropic and ElevenLabs to make your briefing."
• Reminders: "So I can remind you what's due today and what's overdue, and show them in Morrow. Reminder titles go to Morrow's server, Anthropic and ElevenLabs to make your briefing."
• Location: "So I can check the weather and your commute where you are. Only Apple sees your exact location, to get your weather and commute. If you pick Local news, your city and region go to Morrow's server and Anthropic."
• Apple Health: "So I can tell you how long you slept. Your sleep never leaves your iPhone."

What leaves your iPhone

Your iPhone sends Morrow's server what your next briefing needs. It does this when you open or leave Morrow, when you change a setting, and from time to time in the background before your alarm. It sends only the parts you allowed:

• Your calendar: up to 8 events that day, with their titles, times and places. Links are taken out of titles and places, and the rest of a title goes as you wrote it. A place that's an online meeting goes only as a short name like "Zoom", or not at all, so meeting IDs and passcodes in it aren't sent. Event notes, attendees and calendar names are never sent, and the Birthdays calendar is skipped.
• Your reminders: up to 8 titles, due that day or overdue.
• The weather: that day's forecast from Apple Weather, as temperatures, conditions, the chance of rain and one plain summary line.
• Your commute: four things. How many minutes the trip takes, how you travel, when to leave, and where you're heading. Where you're heading goes only as the title of the calendar event you're going to, or just the words "morning address". The address you typed goes only to Apple Maps.
• Your city and region, only if you picked Local news.
• Your country and time zone, so the news and the times are right for you.
• Your alarm times for the next 7 days, so your briefing is ready when you wake up.
• Your settings: your first name and how to say it, your voice, vibe, briefing length, interests and teams.

Morrow never reads your contacts, messages, email or photos, and it never records you.

Your location

Only Apple sees your exact location, to get your weather and commute. Morrow has permission to use it only while you're using the app. Before your alarm, in the background, it uses the last location your iPhone already has, up to a day old, and sends it only to Apple Weather and Apple Maps. Morrow also keeps a copy of the last location it got, only on your iPhone, in case your iPhone loses its own, like after Morrow updates. It's used the same way and only while it's less than a day old. It never goes to Morrow's server or into your iPhone's backups. Morrow deletes it when you delete your account, and the next time it runs once the copy is a day old or Location is off for Morrow. If you pick Local news, Apple Maps works out your city and region, and only those go to Morrow's server and Anthropic.

Apple Health and your sleep

If you allow it, Morrow reads one thing from Apple Health: how long you were asleep last night. It reads it on your iPhone when your briefing plays, and plays a matching sentence that was recorded ahead of time in your Morrow voice. Your sleep data never leaves your iPhone. Morrow never writes to Apple Health, never stores health data in iCloud, and never uses it for ads, marketing or data mining. You can stop it anytime in your iPhone's Settings.

What Home shows you

Home's forecast and plans sheets are read fresh on your iPhone each time you open them, from Apple Weather, your calendar and your reminders. Nothing from them is sent to Morrow's server. The forecast isn't saved at all, and from your plans only the card's short labels, like "Leave by 8:50", are kept on your iPhone.

Who helps make your briefing

Anthropic

Anthropic's Claude writes your briefing. For each one it gets your first name, the date, your vibe and length, the weather, your events, reminders and commute, the news picked for your interests and teams, and a few lines from yesterday's briefing (its greeting, any small tip and its send off), so today sounds different. Anthropic deletes what Morrow sends and gets back within 30 days, unless it's flagged for breaking Anthropic's usage policy, which can be kept for up to 2 years. By default, Anthropic doesn't train its models on it.

Morrow also asks Claude to search the web for the news. The searches are made by topic and shared by everyone who picked it, so they have nothing about you in them. A Local news search names a city or metro area, its region and country, but not who it's for.

ElevenLabs

ElevenLabs turns your briefing into Morrow's voice. It gets the full text of each briefing, which includes your name and your day, plus the short alarm lines and voice previews that say your name. ElevenLabs doesn't train its models on any of it. Morrow deletes each text from ElevenLabs' history as soon as the audio is saved, and a daily check deletes anything left over. ElevenLabs keeps deleted items in its backups for up to 30 days. Its safety logs and its logs for fixing problems may also keep some of it, and ElevenLabs doesn't say for how long.

Google Firebase

Firebase, from Google, runs Morrow's server. The database, the server, sign in and the stored files, like your briefing audio, are in the United States. The notifications that tell your iPhone a briefing is ready, and the check that a request really comes from the Morrow app, are Google services that may handle data in other countries. The server logs can be stored in, and moved between, Google's data centers anywhere in the world, so they may be kept outside the United States.

Apple

Apple runs Sign in with Apple, payments for Morrow+, Apple Weather, Apple Maps and the delivery of notifications. Apple's own privacy policy covers those.

Anthropic, ElevenLabs and Google may use what Morrow sends only to provide their service to Morrow, and must protect it at least as well as this policy does. The one exception is the Firebase details under What we never do, which Google also uses for its own analytics.

Morrow+ and payments

Morrow+ is the plan that keeps your briefings coming after your free week. Apple handles payment, and we never see your card. Morrow keeps only what it needs to know your plan is working: which plan, its status and dates, whether it renews, and Apple's ID for the purchase. If Apple tells Morrow about a new purchase before your iPhone does, Morrow keeps Apple's details of it, with no account attached, until your iPhone reports it, for at most a day.

Notifications

When your briefing is ready, Morrow's server sends your iPhone a quiet notification, with no sound, that doesn't light up your screen. It carries the words "Your morning is ready", the date, the time it was sent, a check code that changes every day, and two private links to download that morning's briefing. The links don't contain your account ID or your name. The copy of your briefing behind them is kept under a random name and deleted soon after your alarm rings, and then the links stop working. Your iPhone adds the short preview line, the weather, how many events and when to leave, from what's already on it. At other times, like when notifications are off for Morrow or your plan changes, the server sends a silent notification instead, so Morrow can download your briefing or update your plan. For both it uses your iPhone's push token, a code that lets it reach Morrow on your iPhone, and it keeps a note of whether notifications are on for Morrow with your push token.

When Morrow opens, Firebase checks with Apple that it's the real Morrow app, and gives the app a push token. Both identify the app on your iPhone. To make the push token, Google's Firebase also gets your iPhone's model, language, time zone, iOS version and Morrow's version when Morrow first opens. Morrow's server saves the push token with your account, but only after you finish setup, and not at all if you tap Not now on the "Before we start." screen, unless you tap I agree later. The nightly check, if you turn it on, comes from your iPhone itself.

What we never do

• Show ads, or use your data for ads.
• Track you across other apps and websites.
• Sell your data, or share it with data brokers.
• Study how you use Morrow, or put crash reporting tools in the app.

Google's Firebase code in the app also sends Google a few details about your iPhone and the app: your iPhone's model, iOS version, language and time zone, Morrow's app ID, version and how it was built, and which days Morrow was opened. Google doesn't link them to you. It uses them to run Firebase, and for its own analytics, like seeing which iPhones and iOS versions use Firebase, to plan Firebase's features. Firebase doesn't say how long Google keeps them.

Morrow's server does keep a short record of each briefing, voice preview, set of alarm lines and plan update, and of each plan check that fails: what it cost and whether it worked. It has your account ID, dates, short codes and numbers, never your name or your day's details, and it's kept for 90 days. Morrow uses it only to run the service: to keep costs in check and to find and fix briefings that fail. It's never used to study how you use Morrow, to choose what you hear, or for ads.

When you email us

When you email us, we use your email address and what you write only to answer you. Emails are kept in Apple's iCloud Mail, and deleted 1 year after we're done helping you.

How long things are kept

Each morning's details: events, reminders, weather, commute, city and alarm time

Deleted automatically 2 days after that alarm (Google usually deletes it within a day after that)

The date of your last briefing with a calendar event that has a time, and of your last one with a reminder. Dates only, never what they say. They let Morrow say your calendar is clear or nothing is due only if you use those apps.

Deleted by your next briefing once it's about 2 weeks old, and right away with Delete my account

Your briefings: the script, captions and audio

7 to 8 days

A copy of that morning's briefing behind the quiet notification's links, under a random name with no account in it

Until your alarm rings, then deleted within about 10 minutes (at most 1 day), or sooner with Delete my account

Voice previews

7 to 8 days

Alarm lines in your Morrow voice

Until you change your name, how it's said or your Morrow voice, or delete your account

Your settings, time zone, consent answer, free week dates and plan details

Until you delete your account

Apple's details of a new Morrow+ purchase that arrives before your iPhone reports it, with no account attached

Until your iPhone reports it, at most 1 day, then deleted automatically (Google usually deletes it within a day after that)

Your Sign in with Apple link, the scrambled code from your Apple Account, and when you tapped Not now on the plans screen

Until you delete your account

Your push token, and whether notifications are on for Morrow

Until it changes, you tap Not now on the "Before we start." screen, or you delete your account

Usage and cost records: your account ID, dates, short codes and numbers, never your name or your day's details

90 days, or right away with Delete my account

Daily limit counters

Each day's count is kept about a week. The counters are deleted within 10 days after the last count, or right away with Delete my account.

Server logs, with your account ID, your internet address, the app's and your iPhone's software version, and sometimes the date and time of your alarm

30 days

Your internet address, in the logs of Google's sign in service

A few weeks. Google doesn't give an exact time.

Shared news for a topic or a city, with no account attached

2 days after it was last updated

An account that never finished setup

Deleted after 30 days without use (its usage records within 90 days), or right away with Delete what I shared

The scrambled code from your Apple Account, after you delete your account

1 year

What Anthropic gets

Up to 30 days, longer only if flagged for misuse (up to 2 years)

What ElevenLabs gets

Deleted from ElevenLabs' history as soon as the audio is saved. ElevenLabs keeps deleted items in its backups for up to 30 days. Its safety logs and its logs for fixing problems may also keep some of it, and ElevenLabs doesn't say for how long.

What Google keeps after Morrow deletes something, like your sign in record

Up to 180 days in Google's own systems and backups

Firebase's details about your iPhone, not linked to you

On Google's own schedule, which Firebase doesn't publish

Your choices

• Turn off any part of your day in Morrow's Settings, on the Your day page, or in your iPhone's Settings. To stop sleep, use your iPhone's Settings.
• Change your name, how it's said, your voice and your interests anytime in Morrow's Settings.
• Delete my account, at the bottom of Morrow's Settings, asks you to confirm with Apple. Then it deletes your account, your settings, your briefings and your files right away, turns off Morrow's alarms, and ends Sign in with Apple for Morrow.
• Before you tap Continue with Apple, Delete what I shared on the First briefing screen deletes the account Morrow made for your iPhone and what it sent, right away, and starts setup over. Copies made along the way go on the schedule below.
• You can also stop using Sign in with Apple for Morrow: open the Settings app, search for "Sign in with Apple", tap Morrow, then tap Delete. Morrow's server then deletes your account and what it keeps about you, the same way. So does deleting your Apple Account. Morrow on your iPhone then turns off its alarms and tells you, the next time it connects.
• To take back your OK for Anthropic and ElevenLabs, delete your account. Turning off a part of your day stops only that part, and your name and interests still go with each briefing.
• Email hello@wakemorrow.com to ask what Morrow has about you, or to have it deleted. Morrow doesn't know your email address or your Apple Account, so tell us what you can, like your first name, your time zone and about when you set Morrow up, and we'll do our best to find your account. Delete my account is the surest way.

After your account is deleted, Morrow keeps one thing on purpose: a scrambled code made from your Apple Account's ID, which can't be turned back into it, with when your free week started, whether you already had the briefing on the morning after your free week, and when you deleted your account. It's kept for 1 year, so the free week can't start again, and then it's deleted too.

Copies made along the way go on their own schedule: server logs within 30 days, Google's sign in logs within a few weeks, voice previews within 8 days, Anthropic's copies within 30 days, ElevenLabs' history as soon as the audio is saved, ElevenLabs' backups within 30 days, and Google's other copies in its own systems and backups, like your sign in record, within 180 days. After Delete my account or Delete what I shared, Morrow keeps a note with your account ID until its next daily cleanup, which deletes anything your iPhone sent at the last moment. If a deletion stops partway, for example when the connection drops, the note stays until the cleanup finishes the deletion.

Deleting your account or the app doesn't cancel Morrow+. Cancel it in your iPhone's subscription settings first. Here's how.

Children

Morrow isn't meant for children under 13. If a child under 13 is using Morrow, Delete my account on their iPhone deletes their account right away. You can also email hello@wakemorrow.com with what you know, and we'll delete the account if we can find it.

Changes to this policy

If this policy changes, this page shows the new date at the top. If Morrow ever starts sharing something new, it asks you in the app first.

Contact

Maximilian Kocherga, hello@wakemorrow.com